Fashion For Life Celebrity Fashion Show

For Super Bowl XXXIV, Promotions Marketing was hired, as a full service agency, to co-produce a recurring celebrity fashion show, “Fashion For Life”, to raise money for breast cancer research and other women’s health issues.  The event, sponsored by such iconic brands as Coca-Cola, American Airlines, Godiva, and Esquire Magazine, took place in Atlanta, during Super Bowl week.  PMA was responsible for all event elements, including:  Production, Design, Sponsorship, Celebrity Engagements, Staffing, and overall Budget.

The weekend event included an elegant cocktail reception at a prestigious Buckhead art gallery, a silent auction, and the featured fashion show luncheon.  Over 20 well known models participated, including professional athletes, television and film stars, and music icons.  The weekend came to a close with a Fashion For Life – Super Bowl after-party, hosted by Sean Puffy Combs, at his Atlanta restaurant, Justin’s.