Comcast High-Speed 2go

In the first two weeks of the Atlanta launch of Comcast High-Speed 2go, total program exposure surpassed 1,540,000 impressions.  Mobile units and mobile rooms, visited the hottest events in Atlanta, over Labor Day Weekend, and interacted with sports fans, foodies, and art enthusiasts, at local hot spots and festivals.  Free shoe shines and pedicures were provided, compliments of Comcast High Speed 2go, allowing consumers to surf the internet while being pampered, highlighting the amazing mobile capabilities of the Comcast 4G network.

MOBILE MARKETING UNIT METRICS

Roadside Impressions:  930K+

Primary & Secondary Impressions: 441K+

Interactions:  8,025

It seems like only yesterday that Comcast High-Speed 2go was launched in Portland, and then available in Atlanta. With High-Speed 2go, folks in most metropolitan cities can get online anywhere, using a 4G wireless network (which provides the fastest available wireless Internet in the nation, via a wireless data card).

The neat thing about High-Speed 2go is the “Fast Pack.” The Fast Pack bundles your home Comcast Internet connection with a High-Speed 2go card, so you can get online quickly and easily no matter where you happen to be.

High-Speed 2go comes in two flavors:

• Comcast High-Speed 2go Metro: This is the 4G only plan, which gives you the fastest wireless data service, but only works within the 4G metro coverage area.
• Comcast High-Speed 2go Nationwide: This card will use the faster 4G network when you’re in a metro area with it, but it also includes access to Sprint’s national 3G network. So if you’re in an area where 4G isn’t available, this card will connect to the 3G network, and you’ll still be able to get online and read Comcast Voices.