CRUNK!!! ENERGY DRINK TAILGATE TOUR

Crunk!!! Energy Drink secured the services of Promotions Marketing to deploy a targeted sampling campaign and guerilla marketing program, in select Florida markets.  The goal was to unleash a team of brand ambassadors, at the UCF vs. Miami and UGA vs. UF football games, to interact with target consumers where they “play”.  These Tailgate Tour sampling stops engaged sports fans, as they enjoyed pre-game tailgating activities, as well as post-game bar events and parties.  Branded vehicles were also deployed, to add brand awareness to the on-campus events, in Orlando, as well as at the “World’s Largest Cocktail Party” events in Jacksonville, FL!