Green Mountain Energy

PMA was acquired to plan and manage a mobile marketing tour, throughout the Mid-Atlantic region.  Our goal was to increase brand awareness through event sponsorships, and to implement an on-site marketing presence at events with a “high-end” target demographic.  In addition, we created a Corporate Hot Air Balloon for Green Mountain Energy, opening doors to media outlets across the region.  The event team, and hot air balloon team, attended over 100 events, and was featured in hundreds of newspaper articles, television broadcasts, and live radio interviews.  Thousands of new customers were attributed to these marketing efforts.