Sponsorship
Sponsorship Acquisition for Brands & Event Properties
TRUE BRAND PARTNERS
We’ll dive deep to develop a strategic, comprehensive sponsorship approach that delivers against your goals, and find the right fit for our clients.
WE KNOW THE LANDSCAPE
With vast B2B and B2C experience, PMA has a nuanced understanding of the sponsorship landscape, the brands we represent, and the guest experience. We also have deep relationships across the sports and entertainment industries. From elite athletes to global events, we know who to call to uncover insights and opportunities not easily accessed — and get the best deals done.
END-TO-END SPONSORSHIP SERVICES
Complete sponsorship life cycle, in house, one unified team — from strategy/evaluation and negotiation/valuation, all the way through creative development, activation/fulfillment, social amplification, and measurement.
CAPABILITIES
MEASUREMENT
- Research & insights
- Target audience profile
- Target reach & fit
- Marketplace assessment
- ROI/ROO
- Performance benchmarks
STRATEGIC COUNSEL & PLANNING
- Brand challenges & objectives
- Sponsorship portfolio audit/evaluation
- Competitive analysis
- Platform exploration
- Proprietary sponsorship filter
- Event landscape evaluation
- Industry-specific insights
- Portfolio consolidation/exit strategy
- Industry relationships & connections
- Activation programs
- B2B/B2C strategies
NEGOTIATIONS
- Sponsorship platform development
- Sponsorship proposal evaluation
- Negotiation strategy
- Contractual entitlement negotiation
- Global/national partnership negotiation
- Naming rights negotiation
- Talent negotiation